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Strategic management in action
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HD30.28.C68 2013
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ISBN
9780132620673
Shelf Location
HD30.28.C68 2013
Author
Coulter, Mary K.
Title
Strategic management in action
6th ed.
Publisher
Boston : Pearson, , c2013.
Description
xiii, 272 p. : ill. (some col.) ; 26 cm.
Contents
Chapter 1: Introducing the Concepts Chapter 2: The Context of Managing Strategically Chapter 3: Assessing Opportunities and Threats: Doing an External Analysis Chapter 4: Assessing Strengths and Weaknesses: Doing an Internal Analysis Chapter 5: Functional and Competitive Strategies Chapter 6: Corporate Strategies Chapter 7: International Strategies
Subject
Strategic planning
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Strategic planning
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Coulter, Mary K.
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