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Applied communication research methods: getting started as a researcher

Applied communication research methods: getting started as a researcher
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10037020 LB1028 M53 2020
 IBSM and Logistics   GUtech Library . . Available .  
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Field name Details
ISBN 9780367178727
Language E
Shelf Location LB1028 M53 2020
Author Boyle , Michael P
Title Applied communication research methods : getting started as a researcher
2nd ed.
Publisher New York : Routledge , 2020.
Description (459 p. ill. ; 23 cm.)
Contents Basic principles of research and a guide to using this book -- Basic concepts of research -- Scholarly research and the creation of knowledge -- Ethical research -- Concept explication and measurement -- Reliability and validity -- Effective measurement -- Sampling -- Experiments and threats to validity -- Survey research -- Content analysis -- Qualitative research -- Approaches to qualitative analysis -- Descriptive statistics -- Principles of inferential statistics -- Multivariate inferential statistics
Subject Communication Methodology
Communication Research
Other name(s) Schmierbach, Mike
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