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HF5415.2 E894 2024
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ISBN
9781266261503
Shelf Location
HF5415.2 E894 2024
Author
Hair, Joseph F.
Title
Essentials of marketing research
6th ed.
Publisher
New York : McGraw Hill , 2024
Description
xx, 428 p. ; 26 cm
Contents
Includes bibliographical references and index.
Subject
Marketing research
Other name(s)
Ortinau, David J.
Harrison, Dana E.
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Marketing research
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Authors:
Hair, Joseph F.
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Harrison, Dana E.
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Ortinau, David J.
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