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Marketing management

Marketing management
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10036928 HF5415.13 K64 2016
 IBSM and Logistics   GUtech Library . . Available .  
10036929 HF5415.13 K64 2016
 IBSM and Logistics   GUtech Library . . Available .  
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Field name Details
ISBN 9781292404813
Language E
Shelf Location HF5415.13 K64 2016
Author Kotler, Philip
Title Marketing management
16the ed.
Publisher Harlow, England : Pearson , 2016
Description 603 p.:col. ill. ; 26 cm
Specific Type of Material Book
Contents Part I: Fundamentals Of Marketing Management Defining Marketing For The New Realities Marketing Planning And Management Part Ii: Understanding The Market Analyzing Consumer Markets Analyzing Business Markets Conducting Marketing Research Part Iii: Developing A Winning Marketing Strategy Identifying Market Segments And Target Customers Crafting A Customer Value Proposition And Positioning Part Iv: Designing Value Designing And Managing Products Designing And Managing Services Building Strong Brands Managing Pricing And Sales Promotions Part V: Communicating Value Managing Marketing Communicationsdesigning An Integrated Marketing Campaign In The Digital Age Personal Selling And Direct Marketing Part Vi: Delivering Value Designing And Managing Distribution Channels Managing Retailing Part Vii: Managing Growth Driving Growth In Competitive Markets Developing New Market Offerings Building Customer Loyalty Tapping Into Global Markets Socially Responsible Marketing
Subject Marketing management
Other name(s) Kevin Keller
Alexander Chernev
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