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International business: the new realities

International business: the new realities
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10036971 HD62.4 C38 2020
IBSM and Logistics   GUtech Library . . Available .  
10036972 HD62.4 C38 2020
IBSM and Logistics   GUtech Library . . Available .  
. Catalogue Record 16854 ItemInfo Beginning of record . Catalogue Record 16854 ItemInfo Top of page .
Catalogue Information
Field name Details
ISBN 9781292303246
Shelf Location HD62.4 C38 2020
Author Cavusgil, S. Tamer
Title International business : the new realities
5th ed.
Publisher Harlow England : Pearson , 2020
Description 567 p. : ill. (chiefly col.) ; 29 cm
Contents Introduction: What Is International Business? 2 Globalization of Markets and the Internationalization of the Firm 3 The Cultural Environment of International Business 4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business 5 Theories of International Trade and Investment 6 Political and Legal Systems in National Environments 7 Government Intervention and Regional Economic Integration 8 Understanding Emerging Markets 9 The International Monetary and Financial Environment 10 Financial Management and Accounting in the Global Firm 11 Strategy and Organization in the International Firm 12 Global Market Opportunity Assessment 13 Exporting and Global Sourcing 14 Foreign Direct Investment and Collaborative Ventures 15 Licensing, Franchising, and Other Contractual Strategies 16 Marketing in the Global Firm 17 Human Resource Management in the Global Firm
Subject International business enterprises --Management.
Other name(s) Knight, Gary A.
Riesenberger, John R.
Links to Related Works
Subject References:
Authors:
Catalogue Information 16854 Beginning of record . Catalogue Information 16854 Top of page .

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