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Exploring strategy. Exploring strategy.
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Catalogue Record 2682
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10010619
HD30.28.J64 2011.
Reference Book for IBSM and Logistics
GUtech Library
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10007591
HD30.28.J64 2011.
Reference Book for IBSM and Logistics
GUtech Library
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ISBN
0273737007
9780273737001
Language
E.
Shelf Location
HD30.28.J64 2011.
Author
Johnson, Gerry
Title
Exploring strategy.
9th ed.
Publisher
: Prentice Hall. , 2011. Edinburgh, Harlow, Essex.
Description
xxix, 562 p.
Contents
Introducing strategy --The environment --Strategic capabilities --Strategic purpose --Culture and strategy --Business strategy --Corporate strategy and diversification --International strategy --Innovation and entrepreneurship --Mergers,acquisitions and alliances --Evaluating strategies --Strategy development processes --Organising for success --Leadership and strategic change --The practice of strategy.
Subject
Management
Other name(s)
Whittington, Richard
Scholes, Kevan
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Management
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Authors:
Johnson, Gerry
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Scholes, Kevan
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Whittington, Richard
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