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Catalogue Tag Display
Catalogue Tag Display
MARC 21
International marketing
Tag
Description
020
$a9781266151637
041
$aEng
084
$aHF5415.13 C38 2024
100
$aCateora, Philip R. ...[et.al]
245
$aInternational marketing$ht
260
$aNew York$bMcGraw Hill$c2024
300
$axxvi, 710 p. : col. ill., maps ; 27 cm
307
$b
Book
505
$aPart One An Overview Part Two The Cultural Environment of Global Markets Part Three Assessing Global Market Opportunities Part Four Developing Global Marketing Strategies Trade Shows: A Crucial Part of Business-to-Business Marketing Part Five Implementing Global Marketing Strategies
650
$aExport marketing
650
$aInternational business enterprises
700
$aOther authors & editors
