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MARC 21

Business and management of ocean cruises
Tag Description
020$a9781845938468
020$a9781845938451
100$aVogel, M.
245$aBusiness and management of ocean cruises
300$a1 online resource (291 pages)
505$aPart I: The Cruise Industry -- 1 The Demand for Ocean Cruises - Three Perspectives -- 2 Development of the Cruise Industry Structure - the Supply Side -- 3 Regulatory Frameworks of the Cruise Industry -- 4 Impacts of Cruising -- Part II: Cruise Line Corporate Management -- 5 Cruise Line Strategies for Keeping Afloat -- 6 Core Cruise Operator Processes and Systems: Overview and Challenges -- 7 Cruise Lines' Purchasing and Logistics Management -- 8 Human Resource Management in the Cruise Industry -- Part III: Cruise Line Marketing Management -- 9 Marketing Communications in the Cruise Industry -- 10 Pricing and Revenue Management for Cruises -- 11 Cruise Packages -- Part IV: Cruise Product Management -- 12 Cruise Product Development -- 13 Itinerary Planning -- 14 Shore-side Activities -- 15 Service Quality and the Cruise Industry -- Part V: Cruise Operations Management -- 16 Hotel Operations Management on Cruise Ships -- 17 Food and Beverage Operations -- 18 Safety and Security Management -- 19 Cruise Ship Marine Operations -- Part VI: Cruise Futures -- 20 Cruise Sector Growth - Prospects, Challenges, Responsibilities -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- Y.
650$aCruise lines -- Economic aspects.
650$aCruise lines -- Management.
650$aOcean travel -- Management.
655$aElectronic books.
700$aPapathanassis, A.
700$aWolber, B.
856$uFind Ebook Central in MyGUtech