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Rural tourism and enterprise: management, marketing and sustainability

Rural tourism and enterprise: management, marketing and sustainability
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10027721 G155.A1.R87 2017
 IBSM and Logistics   GUtech Library . . Available .  
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ISBN 9781780647500
Shelf Location G155.A1.R87 2017
Title Rural tourism and enterprise : management, marketing and sustainability / edited by Ade Oriade and Peter Robinson
Publisher Oxfordshire, UK : CABI Publishing, , 2017.
Description xxix, 253 p. ; 25 cm
Contents Rural enterprise business development: the developed world context / Peter Robinson & Alison Murray -- Selling to consumers / Sammy Li, Roya Rahimi & Nikolaos Stylos -- Sustainability, CSR and ethics : developed economies perspective / Caroline Wiscombe -- Community engagement and rural tourism enterprise / Peter Wiltshier -- Social enterprise and the rural landscape / Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson -- The rural business environment in developing economies / Solomon Olorunfemi Olubiyo & Ade Oriade -- Marketing and communications and rural business in developing countries / Abiodun Elijah Obayelu & Nikolaos Stylos -- Consumers and rural tourism in developing economies / Vivienne Saverimuttu and Maria Estela Varua -- Sustainability and ethics in rural business and tourism in the developing world /Weng Marc Lim and Sine Heitman -- Community engagement, rural institutions and rural tourism business in developing countries / Anahita Malek, Fabio Carbone & Asia Alder -- Challenges and strategies for rural business operations in developed and developing economies /Ade Oriade and Peter Robinson -- Developing and growing knowledge within rural tourism enterprises / Tony Greenwood and Jo Tate -- Collaborate to innovate : challenges and strategies for rural business to innovate / Ainurul Rosli, Jane Chang and Maria L. Granados -- Strategies for rural business growth / Crispin Dale, Neil Robinson and Mike Evans -- Opportunities for growth : the rural tourism policy and planning perspective / Caroline Wiscombe and Steve Gelder -- Conclusion / Ade Oriade and Peter Robinson.
Subject Rural tourism --Marketing
Sustainable Tourism
Rural tourism
Other name(s) Oriade, Ade...
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