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International marketing

International marketing
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10036899 HF5415.13 C38 2024
 IBSM and Logistics   GUtech Library . . Available .  
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Catalogue Information
Field name Details
ISBN 9781266151637
Language Eng
Shelf Location HF5415.13 C38 2024
Author Cateora, Philip R. ...
Title International marketing
Publisher New York : McGraw Hill , 2024
Description xxvi, 710 p. : col. ill., maps ; 27 cm
Specific Type of Material Book
Contents Part One An Overview Part Two The Cultural Environment of Global Markets Part Three Assessing Global Market Opportunities Part Four Developing Global Marketing Strategies Trade Shows: A Crucial Part of Business-to-Business Marketing Part Five Implementing Global Marketing Strategies
Subject Export marketing
International business enterprises
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