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Essentials of marketing research

Essentials of marketing research
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10036910 HF5415.2 E894 2024
 IBSM and Logistics   GUtech Library . . Available .  
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Field name Details
ISBN 9781266261503
Shelf Location HF5415.2 E894 2024
Author Hair, Joseph F.
Title Essentials of marketing research
6th ed.
Publisher New York : McGraw Hill , 2024
Description xx, 428 p. ; 26 cm
Contents Includes bibliographical references and index.
Subject Marketing research
Other name(s) Ortinau, David J.
Harrison, Dana E.
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