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Special events. Wiley events: a new generation and the next frontier.

Special events. Wiley events: a new generation and the next frontier.
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10007277 GT3405.G65 2010.
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10007278 GT3405.G65 2010.
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10007279 GT3405.G65 2010.
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10007280 GT3405.G65 2010.
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10007281 GT3405.G65 2010.
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10007282 GT3405.G65 2010.
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10007283 GT3405.G65 2010.
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
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Catalogue Information
Field name Details
ISBN 9780470449875
Language E.
Shelf Location GT3405.G65 2010.
Author Goldblatt, Joe
Title Special events. : Wiley events: a new generation and the next frontier.
6th ed.
Publisher : John Wiley & Sons. , 2010. NJ.
Description xxv, 550 p.
Contents Welcome to planned events --Models of global planned --Developing and implementing the event plan --Event leadership through human resource and time management --Financial administration --Greener events --Managing vendor contracts --On-site event production --Advertising,public relations,promotions and sponsorships --Online marketing and consumer-generated media --Risk management:legal and financial safeguards --Inclusiveness,morality,law and ethics in event planning --Doing the right thing:Corporate social responsibility(CSR) --Technology and modern event planning --Career development,advancement and sustainable success --The new best practices in planned events --New frontiers in twenty-first centurey planned events.
Subject Special events
Management
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