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The Library marketing toolkit

The Library marketing toolkit
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10014756 Z711.P68 2012
Reference Book for General Collection   GUtech Library . . Available .  
. Catalogue Record 4809 ItemInfo Beginning of record . Catalogue Record 4809 ItemInfo Top of page .
Catalogue Information
Field name Details
ISBN 9781856048064
Language E.
Call Number Z711.P68 2012
Author Potter, Ned
Title The Library marketing toolkit
Publisher London. : Facet Publishing. , 2012.
Description PAGES
xxii, 218p. : ill. ; 24 cm.
Contents Seven key concepts for marketing libraries-- Strategic marketing-- The library brand-- Marketing and the library building-- An introduction to online marketing-- Marketing with social media-- Marketing with new technologies-- Marketing and people-- Internal marketing-- Library advocacy as marketing-- Marketing special collections and archives-- A Final word on marketing libraries.
Subject Library organization-- Marketing
Links to Related Works
Subject References:
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