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Principles of services marketing

Principles of services marketing
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10023508 HF5415.13.P35 2014
 Reference Book for IBSM and Logistics   GUtech Library . . Available .  
10021558 HF5415.13.P35 2014
 Reference Book for IBSM and Logistics   GUtech Library . . Available .  
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ISBN 9780077152345
Shelf Location HF5415.13.P35 2014
Author Palmer, Adrian
Title Principles of services marketing
7th ed.
Publisher New York : McGraw-Hill , c2014
Description xvi, 345 p. : ill. ; 24 cm.
Contents Includes bibliographical references (p. [331]-340) and index.
What is services marketing -- service systems -- managing the customer experience -- making service accessible to consumers -- relationships, partnerships and networks -- understanding services buying behaviour -- innovation and new service development -- developing service brands -- service quality -- engaging employees in service delivery -- the pricing of services -- yield management: matching capacity with demand -- managing communications -- globalized services marketing
Subject Marketing --Management
Service industries --Marketing
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