Shortcuts
Please wait while page loads.
LiberoBanner . Default .
PageMenu- Main Menu-
Page content

Catalogue Display

Marketing management: a contemporary perspective

Marketing management: a contemporary perspective
Share Link
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10022009 HF5415.13.H66 2013
 Reference Book for IBSM and Logistics   GUtech Library . . Available .  
10022010 HF5415.13.H66 2013
 Reference Book for IBSM and Logistics   GUtech Library . . Available .  
Download Title Catalogue Record 9020
Reserve Title Catalogue Record 9020
. Catalogue Record 9020 ItemInfo Beginning of record . Catalogue Record 9020 ItemInfo Top of page .
Catalogue Information
Field name Details
ISBN 9780077146047
Language E
Shelf Location HF5415.13.H66 2013
Author Homburg, Christian
Title Marketing management : a contemporary perspective
2nd ed.
Publisher London : McGraw-Hill , 2013
Description xxii, 641 p. : col. ill. ; 26 cm.
Specific Type of Material Book
Contents Key aspects of marketing strategy -- the marketing mix -- international marketing -- business-to-business marketing -- marketing implementation -- marketing and sales management control -- human resource management in marketing and sales.
Subject Management --Marketing
Other name(s) Kuester, Sabine Krohmer, Harley
Links to Related Works
Subject References:
Authors:
.
Enriched Content Catalogue Record 9020
.
ISBD Display Catalogue Record 9020
.
Tag Display Catalogue Record 9020
.
Related Works Catalogue Record 9020
.
Marc XML Catalogue Record 9020
.
Add Title to Basket Catalogue Record 9020
.
Catalogue Information 9020 Beginning of record . Catalogue Information 9020 Top of page .
Most Read Titles
# Author Title
1 . Claval, Paul 1 . An introduction to regional geography. 1
2  . A guide to the project management body of knowledge. (PMBOK guide ) 2
3  . The report Oman 2012. 3
4 . Kinder, Hermann 4 . The Penguin atlas of world history vol 2. from the french revolution to the present. 4
5 . Mushaima, Ali Hussain 5 . 101 things to see & do in Oman. Top tips to make your trip truly memorable. 5
.
As well of interest
# Author Title
1  . Oman Complete Residents' Guide 1
2 . Minstry of Regional Municipalities 2 . water resources in Oman 2
3 . Glennie, Kenneth W. 3 . The desert of Southeast Arabia: Desert environments and sediments 3
4  . 4 SEASONS 4
.

Reviews


This item has not been rated.    Add a Review and/or Rating9020