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Business and management of ocean cruises

Business and management of ocean cruises
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10022967 Access this eBook online Ebook for IBSM and Logistics   GUtech Library . . Available .  
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ISBN 9781845938468
9781845938451
Author Vogel, M.
Title Business and management of ocean cruises
Description 1 online resource (291 pages)
Contents Part I: The Cruise Industry -- 1 The Demand for Ocean Cruises - Three Perspectives -- 2 Development of the Cruise Industry Structure - the Supply Side -- 3 Regulatory Frameworks of the Cruise Industry -- 4 Impacts of Cruising -- Part II: Cruise Line Corporate Management -- 5 Cruise Line Strategies for Keeping Afloat -- 6 Core Cruise Operator Processes and Systems: Overview and Challenges -- 7 Cruise Lines' Purchasing and Logistics Management -- 8 Human Resource Management in the Cruise Industry -- Part III: Cruise Line Marketing Management -- 9 Marketing Communications in the Cruise Industry -- 10 Pricing and Revenue Management for Cruises -- 11 Cruise Packages -- Part IV: Cruise Product Management -- 12 Cruise Product Development -- 13 Itinerary Planning -- 14 Shore-side Activities -- 15 Service Quality and the Cruise Industry -- Part V: Cruise Operations Management -- 16 Hotel Operations Management on Cruise Ships -- 17 Food and Beverage Operations -- 18 Safety and Security Management -- 19 Cruise Ship Marine Operations -- Part VI: Cruise Futures -- 20 Cruise Sector Growth - Prospects, Challenges, Responsibilities -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- Y.
Subject Cruise lines -- Economic aspects
Cruise lines -- Management.
Ocean travel -- Management.
Other Author Electronic books.
Other name(s) Papathanassis, A.
Wolber, B.
Ebook Link Find Ebook Central in MyGUtech
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