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Cruise Operations Management.

Cruise Operations Management.
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10023423 Access this eBook online Ebook for IBSM and Logistics   GUtech Library . . Available .  
. Catalogue Record 9769 ItemInfo Beginning of record . Catalogue Record 9769 ItemInfo Top of page .
Catalogue Information
Field name Details
ISBN 9780080456300
9780750678353
Author Gibson, Philip
Title Cruise Operations Management.
1st ed.
Description 1 online resource (193 pages)
Contents Front Cover -- Cruise Operations Management -- Copyright Page -- Contents -- Preface -- Acknowledgments -- Introduction -- Chapter 1 Contemporary Cruise Operations -- Learning Objectives -- The Elements of Cruising -- A History of Cruising -- The Image of Cruising -- The Cruise Market -- Acquisitions and Mergers -- Cruise Brands -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Additional Reading -- Additional Sources -- References -- Chapter 2 Selling Cruises and Cruise Products -- Learning Objectives -- The Market -- The Cruise Operators -- The Travel Agent -- Marketing Actions and Alliances -- Loyalty -- The Cruise Product -- Brand Values and Vessel Classification -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Additional Reading -- References -- Chapter 3 Maritime Issues and Legislation -- Learning Objectives -- The Shipping Industry -- Marine Pollution -- Safety of Life at Sea -- Sanitation and Cleanliness -- Marine Security (MARSEC) -- Financial Responsibility -- Maritime Organizations -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Additional Reading and Sources of Further Information -- References -- Chapter 4 Cruise Geography -- Learning Objectives -- Primary Cruising Regions: The Caribbean -- Eastern Caribbean: The Bahamas -- Western Caribbean -- Southern Caribbean -- Europe and the Mediterranean -- Northern Europe -- Southern Europe -- North America -- Oceania and the South Pacific -- Other Cruise Destinations -- Summary and Conclusion -- Case Study: Selling the Southwest of England -- Case Study Questions -- Case Study: Private Beaches as Ports of Call -- Case Study Questions -- Glossary -- Chapter Review Questions -- Additional Reading and Sources of Further Information -- References -- Chapter 5 Planning the Itinerary -- Learning Objectives -- What Is a Cruise Destination?.
What Makes a Good Port of Call? -- Analysis and Evaluation -- Tourist Motivation -- Logistics, Positioning, and Planning -- Shore Excursions -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Additional Sources of Information -- References -- Chapter 6 Working on Board -- Learning Objectives -- The Role and Responsibilities on a Cruise Ship -- The Management of Hotel Services -- The Shipboard Culture: Managing a Multicultural Crew -- Case Study: Juanita, Junior Assistant Purser -- Case Study: John, Staff Purser -- Working on Board: Practical Considerations -- Recruitment Practices -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Additional Reading and Sources of Further Information -- References -- Chapter 7 Customer Service -- Learning Objectives -- Service and Quality -- Quality of Products and Services -- Operations and Management -- Managing Customer Services -- The Human Side of Service Quality -- Providing Customer Service -- Orientation for Customer Service -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Additional Reading and Sources of Further Information -- References -- Chapter 8 Managing Food and Drink Operations -- Learning Objectives -- Supplies and Services -- Food Production and Service Delivery Systems -- Organizing People, Products, Processes, Premises, and Plant -- Customer Demands and Operational Capabilities -- Control Actions for Food and Drink Operations -- Planning Wine Lists -- Case Study: The Executive Corporate Chef and Menu Planning -- Case Study Questions -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Sources of Additional Information -- References -- Chapter 9 Managing Facilities -- Learning Objectives -- Revenue or Yield Management -- Administering Accommodation -- Aesthetics and Ergonomics -- Accommodation Systems -- Environmental Issues.
Case Study: Managing Accommodation on a Grand Class Ship -- Case Study Questions -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Additional Sources of Information -- References -- Chapter 10 Health, Safety, and Security -- Learning Objectives -- Centers for Disease Control Vessel Sanitation Program -- The Norovirus -- Vessel Sanitation Program Inspection -- Safety at Sea -- Assessing Risk -- Providing a Service to Customers Who Have Special Needs -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Additional Sources of Information -- References -- Chapter 11 Training and Learning on Board -- Learning Objectives -- Training and Learning -- Learning Cultures -- Training Needs Analysis/Assessment (TNA) -- Skills Development -- Planning a Training Session -- Mentoring -- Learning and Motivation -- Case Study: White Star Academy (WSA) -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Additional Sources of Information -- References -- Chapter 12 Managing Integrated Operations -- Learning Objectives -- Researching Graduate Employment on Cruise Ships -- Research Planning -- Results and Findings -- Implications -- The Purser's Office and Integrated Practice -- Donna, Senior Assistant Purser (SAP) Front Desk -- Vince, Senior Assistant Purser (SAP) Accounts -- Tanya, Senior Assistant Purser (SAP) Crew -- David, Assistant Purser: Pratika -- Cherie, Assistant Purser Hotel Services -- Integrated Operations: Conclusion -- Glossary -- Chapter Review Questions -- Additional Reading and Sources of Further Information -- Index.
Subject Cruise lines - Management.
Ocean travel - Management.
Ocean travel--Management.Cruise lines--Management
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