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Multinational management: a strategic approach

Multinational management: a strategic approach
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10023511 HF5549.5.C85 2014
 Reference Book for IBSM and Logistics   GUtech Library . . Available .  
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Catalogue Information
Field name Details
ISBN 9781285096223
Language Eng
Shelf Location HF5549.5.C85 2014
Author Cullen, John B.
Title Multinational management : a strategic approach
6th ed. ; int'l ed.
Publisher Australia : South-Western , 2014
Description xxvii 736 p. ; 25 cm.
Specific Type of Material Book
Contents Culture and multinational management -- institutional context of multinational management -- managing ethical and social responsibility challenges in multinational management -- organizational and national cultures -- strategy content formulation for multinational management -- multinational and entry-mode strategies -- small business and international entrepreneurship -- management processes in strategy implementation: design choices for multinational companies -- etc.
Subject International business enterprises Management
Globalization
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