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Principles of customer relationship management
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10023956
HF5415.55.B37 2008
Reference Book for IBSM and Logistics
GUtech Library
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10023816
HF5415.55.B37 2008
Reference Book for IBSM and Logistics
GUtech Library
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ISBN
9780324322385
0324322380
Shelf Location
HF5415.55.B37 2008
Author
Baran, Roger J.
Title
Principles of customer relationship management
Student ed.
Publisher
Mason, Ohio : Thomson/South-Western , c2008.
Description
xvi, 511 p. : : ill. ; ; 26 cm.
Contents
CRM theory and development -- CRM and data mangement -- CRM: impact on sales and marketing strategy -- sales strategy and CRM -- privacy and ethics considerations -- CRM, marketing automation and communication -- etc
Subject
Relationship marketing --Textbooks
Customer relations --Management --Textbooks
Other name(s)
Galka, Robert J.
Strunk, Daniel P.
Links to Related Works
Subject References:
Customer relations -- Management -- Textbooks
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Relationship marketing -- Textbooks
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Authors:
Baran, Roger J.
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Galka, Robert J.
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Strunk, Daniel P.
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