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Catalogue Tag Display
Catalogue Tag Display
MARC 21
The Library marketing toolkit
Tag
Description
020
$a9781856048064
041
$aE.
084
$aZ711.P68 2012
100
$aPotter, Ned
245
$aThe Library marketing toolkit$ht
260
$aLondon.$bFacet Publishing.$c2012.
300
$aPAGES
300
$axxii, 218p.$bill.$c24 cm.
505
$ Seven key concepts for marketing libraries-- Strategic marketing-- The library brand-- Marketing and the library building-- An introduction to online marketing-- Marketing with social media-- Marketing with new technologies-- Marketing and people-- Internal marketing-- Library advocacy as marketing-- Marketing special collections and archives-- A Final word on marketing libraries.
650
$aLibrary organization-- Marketing.
