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Retail management: a strategic approach

Retail management: a strategic approach
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10029076 HF5429.3.B47 2018
 IBSM and Logistics   GUtech Library . . Available .  
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Catalogue Information
Field name Details
ISBN 9781292214672
Language Eng
Shelf Location HF5429.3.B47 2018
Author Berman, Barry
Title Retail management : a strategic approach
13th ed.; global ed.
Publisher Upper Saddle River, N.J : Pearson , 2018
Description 538 p. : col. ill. ; 28 cm.
Specific Type of Material Book
Contents An Introduction to Retailing 2. Building and Sustaining Relationships in Retailing 3. Strategic Planning in Retailing 4. Retail Institutions by Ownership 5. Retail Institutions by Store-Based Strategy Mix 6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing 7. Identifying and Understanding Consumers 8. Information Gathering and Processing in Retailing 9. Trading-Area Analysis 10. Site Selection 11. Retail Organization and Human Resource Management12. Operations Management: Financial Dimensions13. Operations Management: Operational Dimensions14. Developing Merchandise Plans15. Implementing Merchandise Plans16. Financial Merchandise Management17. Pricing in Retailing18. Establishing and Maintaining a Retail Image19. Promotional Strategy20. Integrating and Controlling the Retail Strategy
Subject Retail trade -- Management
Other name(s) Evans, Joel R.
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