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Stickier marketing: how to win customers in a digital age

Stickier marketing: how to win customers in a digital age
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10029178 HF5145.1265.L43 2014
 IBSM and Logistics   GUtech Library . . Available .  
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Catalogue Information
Field name Details
ISBN 9780749471088
Language E
Shelf Location HF5145.1265.L43 2014
Author Leboff, Grant
Title Stickier marketing : how to win customers in a digital age
Publisher London : Kogan Page , 2014
Description viii, 255 pages ; 24 cm
Specific Type of Material Book
Contents Pt. 1. Prologue. What the Sex Pistols taught me about marketing -- Pt. 2. Setting the scene. Printing press to world wide web ; Scarcity to abundance ; Transactions to engagement -- Pt. 3. Developing an effective marketing strategy. Benefits to problems ; Products to experiences ; Unique selling point to customer engagement points -- Pt. 4. Communicating the message. Messages to conversations ; Image to reputation ; Controlling to sharing -- Pt. 5. It's not about you, it's about the customer. Advertisements to content ; Broadcast to discovery ; Static to mobile --Pt. 6. Epilogue. Customers to communities.
Subject Marketing
Internet marketing
Information technology--Social aspects
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