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Blue ocean shift: beyond competing : proven steps to inspire confidence and seize new growth

Blue ocean shift: beyond competing : proven steps to inspire confidence and seize new growth
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10036275 HD62.5.K56 2017
 IBSM and Logistics   GUtech Library . . Available .  
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Catalogue Information
Field name Details
ISBN 9780316314046
Language Eng
Shelf Location HD62.5.K56 2017
Author Kim, W. Chan
Title Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth
Publisher New York : Hachette Books , 2017
Description xi, 322 p. : ill. ; 24 cm
Specific Type of Material Book
Contents Blue ocean shift : Reach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist Humanness, confidence, and creative competence -- Part II. The five steps to making a blue ocean shift : Step one: Getting started ; Choosing the right place to start -- Constructing the right blue ocean team -- Step two: Understand where you are now : Getting clear about the current state of play Step three: Imagine where you could be : Uncovering the hidden pain points that limit the size of your industry -- Discovering an ocean of noncustomers -- Step four: Find how you get there : Reconstructing market boundaries, systematically Developing alternative blue ocean opportunities -- Step five: Make your move : Selecting your blue ocean move and conducting rapid market tests -- Finalizing and launching your blue ocean move -- Epilogue : A national blue ocean shift in action
Subject Entrepreneurship
Leadership
Other name(s) Maumborgne, Renee
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