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EBOOK CENTRAL
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SCIENCE DIRECT (BUSINESS)
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International business: the new realities
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10036971
HD62.4 C38 2020
IBSM and Logistics
GUtech Library
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10036972
HD62.4 C38 2020
IBSM and Logistics
GUtech Library
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ISBN
9781292303246
Shelf Location
HD62.4 C38 2020
Author
Cavusgil, S. Tamer
Title
International business : the new realities
5th ed.
Publisher
Harlow England : Pearson , 2020
Description
567 p. : ill. (chiefly col.) ; 29 cm
Contents
Introduction: What Is International Business? 2 Globalization of Markets and the Internationalization of the Firm 3 The Cultural Environment of International Business 4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business 5 Theories of International Trade and Investment 6 Political and Legal Systems in National Environments 7 Government Intervention and Regional Economic Integration 8 Understanding Emerging Markets 9 The International Monetary and Financial Environment 10 Financial Management and Accounting in the Global Firm 11 Strategy and Organization in the International Firm 12 Global Market Opportunity Assessment 13 Exporting and Global Sourcing 14 Foreign Direct Investment and Collaborative Ventures 15 Licensing, Franchising, and Other Contractual Strategies 16 Marketing in the Global Firm 17 Human Resource Management in the Global Firm
Subject
International business enterprises --Management.
Other name(s)
Knight, Gary A.
Riesenberger, John R.
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Subject References:
International business enterprises Management
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Authors:
Cavusgil, S. Tamer
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Knight, Gary A.
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Riesenberger, John R.
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