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Marketing for hospitality and tourism.

Marketing for hospitality and tourism.
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10013136 G154.K68 2010
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10013137 G154.K68 2010
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10013138 G154.K68 2010
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10013139 G154.K68 2010
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10013140 G154.K68 2010
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10013141 G154.K68 2010
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10013142 G154.K68 2010
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10013143 G154.K68 2010
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10007414 G154.K68 2010
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10007415 G154.K68 2010
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10007416 G154.K68 2010
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10007417 G154.K68 2010
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10007418 G154.K68 2010
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10007419 G154.K68 2010
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10007420 G154.K68 2010
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
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Catalogue Information
Field name Details
ISBN 0132453134
9780135045596 [hb]
Language E.
Shelf Location G154.K68 2010
Author Kotler, Philip
Title Marketing for hospitality and tourism.
5th ed.
Publisher Boston. : Pearson. , 2010.
Description xxiii, 683 p. : ill. (chiefly col.) ; 29 cm.
Contents Introduction : Marketing for hospitality and tourism --Service characteristics of hospitality and tourism marketing --The role of marketing in strategic planning --The marketing environment --Marketing information systems and marketing research --Consumer markets and consumer buying behavior --Organizational buyer behavior of group market --Market segmentation , targeting and positioning --Designing and managing products --Internal marketing --Pricing products : Pricing considerations , approaches and strategy --Distribution channels --Promoting products : Communication and promotion policy and advertising --Promoting products : Public relations and sales promotion --Professional sales --Direct and online marketing : Building customer relationships --Destination marketing --Next year's marketing plan.
Subject Marketing
Hospitalality and tourism
Other name(s) Bowen, John T.
Makens, James C.
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