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Introduction to business: how companies create value for people

Introduction to business: how companies create value for people
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10001974 HD31.J664 2007
 Reference Book for IBSM and Logistics   GUtech Library . . Available .  
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Field name Details
ISBN 0071252991
9780071252997
Language E
Shelf Location HD31.J664 2007
Author Jones, Gareth R.
Title Introduction to business : how companies create value for people
Publisher : Boston : McGraw-Hill/Irwin, c2007. , 2007
Description xv, 507 p. : col. ill. ; 28 cm. + 1 DVD-ROM (4 3/4 in.)
Contents What is business -- The evolution of business -- Entrepreneurs, managers, and employees -- Multinationals and the global environment of business -- Business ethics and the legal environment of business -- Leadership, influence, and communication in business -- Motivating and managing people and groups in business organizations -- The structure and culture of a business organization -- Information technology and e-commerce -- Marketing and product development: creating and positioning goods and services -- Sales, distribution, and customer relationship management: Reaching and satisfying customers -- Operations and materials management: Managing the production and flow of goods and services -- Human resources management: Acquiring and building employees' skills and capabilities -- Accounting: Measuring how efficiently and effectively resources are creating value and profit -- Finance: Balancing risk and return to increase profitability.
Subject Industrial management
Business
Industries
Social aspects
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