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Principles of marketing.

Principles of marketing.
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10008460 HF5415.K6314 2012.
 Reference Book for IBSM and Logistics   GUtech Library . . Available .  
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Field name Details
ISBN 027375243X
9780273752431
Language E .
Shelf Location HF5415.K6314 2012.
Author Kotler, Philip
Title Principles of marketing.
14 ed.
Publisher : Pearson. , 2012. Boston.
Description 136 p.:ill, 28 cm.
Contents Defining Marketing and the Marketing Process -- Understanding the Marketplace and Consumers -- Designing a Customer- Driven Strategy and Mix -- Extending Marketing
Subject Marketing
Other name(s) Armstrong, Gary
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