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Social marketing. Influencing behaviors for good.

Social marketing. Influencing behaviors for good.
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10008504 HF5414.K67 2008.
 Reference Book for IBSM and Logistics   GUtech Library . . *, Long Overdue . 22 Mar 2023
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Catalogue Information
Field name Details
ISBN 9781412956475
Language E.
Shelf Location HF5414.K67 2008.
Author Kotler, Philip
Title Social marketing. : Influencing behaviors for good.
3rd ed.
Publisher : Sage. , 2008. California.
Description xii, 444 p.:ill, 23 cm.
Contents Understanding Social Marketing -- Analyzing the social marketing environment -- Establishing Target Audiences, Objectives, and Goals -- Developing Social Marketing Strategies -- Managing Social Marketing Programs
Subject Social marketing
Behavior modification
Other name(s) Lee, Nancy R.
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