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EBOOK CENTRAL
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SCIENCE DIRECT (BUSINESS)
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UNWTO
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Communicating heritage. A handbook for the tourism sector.
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Catalogue Record 3782
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Catalogue Record 3782
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10011054
G154.9.C66 2011
Reference Book for United Nations World Tourism Organization
GUtech Library
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ISBN
9789284413751
Language
E.
Shelf Location
G154.9.C66 2011
Author
World Tourism Organization.
Title
Communicating heritage. : A handbook for the tourism sector.
Publisher
: WTO. , 2011. Madrid.
Description
iv, 150 p.
Contents
Introduction --Heritage in the tourism context --Current trends within tourism and heritage --Connecting tourists with heritage --Preparing and communicating messages --Stakeholders in the heritage communication within the tourism process --Delivering heritage communication to the prospective tourist --Delivering heritage communication during the journey --Delivering heritage commication at destinations --Delivering heritage communication at heritage sites --Delivering heritage communication while sharing memories and making return visits.
Subject
Tourism
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