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Communicating heritage. A handbook for the tourism sector.

Communicating heritage. A handbook for the tourism sector.
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10011054 G154.9.C66 2011
 Reference Book for United Nations World Tourism Organization   GUtech Library . . Available .  
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Catalogue Information
Field name Details
ISBN 9789284413751
Language E.
Shelf Location G154.9.C66 2011
Author World Tourism Organization.
Title Communicating heritage. : A handbook for the tourism sector.
Publisher : WTO. , 2011. Madrid.
Description iv, 150 p.
Contents Introduction --Heritage in the tourism context --Current trends within tourism and heritage --Connecting tourists with heritage --Preparing and communicating messages --Stakeholders in the heritage communication within the tourism process --Delivering heritage communication to the prospective tourist --Delivering heritage communication during the journey --Delivering heritage commication at destinations --Delivering heritage communication at heritage sites --Delivering heritage communication while sharing memories and making return visits.
Subject Tourism
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