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Innovation management and new product development

Innovation management and new product development
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10019988 HD45.T76 2012
 Reference Book for IBSM and Logistics   GUtech Library . . Available .  
10019989 HD45.T76 2012
 Reference Book for IBSM and Logistics   GUtech Library . . Available .  
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Field name Details
ISBN 9780273736561 (pbk.)
Language E
Shelf Location HD45.T76 2012
Author Trott, Paul
Title Innovation management and new product development
5th ed.
Publisher Harlow, England : Financial Times/Prentice Hall , c2012.
Description xxviii, 620 p. : ill. ; 25 cm.
Contents Includes bibliographical references and index.
The importance of innovation -- the study of innovation -- the need to view innovation in an organisational context -- popular views of innovation -- models of innovation -- innovation as a management process -- a framework for the management of innovation -- economics and market adoption -- innovation diffusion theories -- managing innovation with firms -- the dilemma of innovation management -- innovation and operations management -- etc.
Subject Technological innovations --Management.
Industrial management
Product management
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