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Principles of marketing

Principles of marketing
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10022957 HF5415.K63 2016
 Reference Book for IBSM and Logistics   GUtech Library . . Available .  
10022958 HF5415.K63 2016
 Reference Book for IBSM and Logistics   GUtech Library . . Available .  
10020518 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020519 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020520 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020521 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020522 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020523 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020524 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020525 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020511 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020512 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020513 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020514 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020515 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020516 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020517 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020409 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020410 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020412 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020413 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020414 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Not for Loan .    
10020346 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
10020347 HF5415.K63 2016
 Textbook for IBSM and Logistics   GUtech Library . . Available .  
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Catalogue Information
Field name Details
ISBN 9780133795028
Shelf Location HF5415.K63 2016
Author Kotler, Philip
Title Principles of marketing
16th ed.
Publisher Boston : Pearson , 2016
Description xxiv, 708 p. ; 29 cm
Contents Includes bibliographical references and index.
Marketing : creating customer value and engagement -- Company and marketing strategy : partnering to build customer engagement, value, and relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Product, services, and brands : building customer value -- Developing new products and managing the product life cycle -- Pricing : understanding and capturing customer value -- Pricing strategies : additional considerations -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion -- Direct, digital, mobile, and social media marketing -- Creating competitive advantage -- The global marketplace -- Sustainable marketing : social responsibility and ethics.
Subject Marketing
Other name(s) Armstrong, Gary
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