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Catalogue Tag Display
Catalogue Tag Display
MARC 21
The Art and Style of Product Photography.
Tag
Description
020
$a9781118721629
020
$z9781118721476
100
$aThomas, J. Dennis.
245
$aThe Art and Style of Product Photography.
250
$a1st ed.
300
$a1 online resource (290 pages)
505
$aIntro -- ABOUT THE AUTHOR -- CONTENTS -- CHAPTER ONE: CHOOSING THE ESSENTIAL EQUIPMENT -- Cameras -- Standard Lenses -- Special-Purpose Lenses -- Tripods -- Background Equipment -- CHAPTER TWO: SELECTING LIGHTING EQUIPMENT -- Initial Considerations -- Available or Natural Light -- Continuous Light -- Shoe-mount Flashes -- Studio Strobes -- Flash Triggering -- Light Modifiers -- Putting Together a Basic Lighting Kit -- CHAPTER THREE: CONTROLLING AND EVALUATING EXPOSURE -- Using Exposure Settings for Effect -- Metering Light -- Using the Histogram -- Setting the White Balance -- CHAPTER FOUR: CONTROLLING AND DIRECTING LIGHT -- The Quality of Light -- Types of Lighting -- Lighting Direction -- Lighting Ratios -- Reflections and The Family of Angles -- CHAPTER FIVE: USING BACKGROUNDS, SETS, AND PROPS -- Shooting on Location -- Building a Set with Simple Props -- Using Chroma-key -- Background Materials -- CHAPTER SIX: ASSEMBLING THE NECESSARY SUPPLIES -- General Tools -- Odds and Ends -- Cleaning Supplies -- Handy Small Props -- CHAPTER SEVEN: COMPOSING AN IMAGE TO SUIT THE PRODUCT -- Defining Form with Camera Angles -- Creating Balance and Dynamic Tension -- Using Lines, Patterns, and Texture -- CHAPTER EIGHT: APPLYING SPECIAL TECHNIQUES FOR REFLECTIVE PRODUCTS -- Glass -- Metal -- Liquid -- Jewelry -- CHAPTER NINE: APPLYING SPECIAL TECHNIQUES FOR GENERAL PRODUCTS -- Food -- Beauty Products -- Fabrics and Clothing -- Circuit Boards, Microchips, and Electronics -- White on White -- Black on Black -- CHAPTER TEN: CAPTURING, EDITING, AND PROCESSING IMAGES -- Shooting Tethered -- Editing and Managing Images -- Post-processing -- Compositing -- UNDERSTANDING CAMERA MODES -- Exposure Modes -- Metering Modes -- GLOSSARY -- INDEX.
650
$aAdvertising photography -- Handbooks, manuals, etc..
650
$aPhotography -- Digital techniques -- Handbooks, manuals, etc.
655
$aElectronic books.
700
$aThomas, J. Dennis.
856
$u
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856
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