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Pricing for profit: how to develop a powerful pricing strategy for your business /

Pricing for profit: how to develop a powerful pricing strategy for your business /
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10024776 HF5416.5.H55 2013
 Reference Book for IBSM and Logistics   GUtech Library . . Available .  
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Catalogue Information
Field name Details
ISBN 9780749467678
Shelf Location HF5416.5.H55 2013
Author Hill, Peter
Title Pricing for profit
Publisher London : Kogan page , 2013
Description xi,261 p. : ill. ; 24 cm
Contents Pricing in context -- Why is pricing so difficult? -- The remarkable benefits of getting pricing right -- How most businesses price and why these methods are wrong -- Understanding value versus cost -- Packaging for higher prices -- Customers dont always want the cheapest -- Exploding all of the myths about pricing -- Using guarantees to get increased prices -- Discounting -- Presenting the price properly -- Directional pricing -- Dealing with the Human factor -- Getting financial clarity -- your action plan -- The final word on pricing for profit.
Subject Pricing
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