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Kataloginformation
Feldname	Details
ISBN	9781292318103
ISBN	0136110924
Regalstandort	HF5415.32.S65 2020
Verfasser	Solomon, Michael R.
Titel	Consumer behavior : buying, having, and being / Michael R. Solomon.
Titel	13th ed./ global
Verleger	Harlow : Pearson , c2020.
Beschreibung	640 p. : : ill. (some col.) ; ; 29 cm.
Inhalt	Foundations of Consumer Behavior; 1 Buying, Having, and Being: An Introduction to Consumer Behavior; Consumer Behavior: People in the Marketplace; What Is Consumer Behavior?; Consumers' Impact on Marketing Strategy; Consumers Are Different! How We Divide Them Up; User-Generated Content (UGC); Marketing's Impact on Consumers; Popular Culture Is Marketing Is Popular Culture . . .; All the World's a Stage; What Does It Mean to Consume?; The Global "Always-On" Consumer; The Digital Native: Living a Social [Media] Life Consumer Behavior as a Field of StudyWhere Do We Find Consumer Researchers?; Interdisciplinary Influences on the Study of Consumer Behavior; Two Perspectives on Consumer Research; Consumer Trends: Keep Ahead to Keep Up; Taking It from Here: The Plan of the Book; Chapter Summary; Key Terms; Review; Consumer Behavior Challenge; Case Study: Hey Alexa-What Is Consumer Behavior?; 2 Consumer Well-Being; Business Ethics and Consumer Rights; Needs and Wants: Do Marketers Manipulate Consumers?; Consumers' Rights and Product Satisfaction; Market Regulation; Consumerism Corporate Social Responsibility (CSR)Transformative Consumer Research; Social Marketing; Major Policy Issues Relevant to Consumer Behavior; Data Privacy and Identity Theft; Market Access; Sustainability and Environmental Stewardship; The Dark Side of Consumer Behavior; Consumer Terrorism; Addictive Consumption; Consumed Consumers; Illegal Acquisition and Product Use; Chapter Summary; Key Terms; Review; Consumer Behavior Challenge; Case Study: One for One: The Art of Giving at TOMS; Section 1 Data Case: Analyzing the Athletic Shoe Market; Section 2 Internal Influences on Consumer Behavior 3 PerceptionSensation; Sensory Marketing; Augmented and Virtual Reality; The Stages of Perception; Stage 1: Exposure; Subliminal Perception; Stage 2: Attention; Personal Selection Factors; Stage 3: Interpretation; Stimulus Organization; Semiotics: The Meaning of Meaning; Perceptual Positioning; Chapter Summary; Key Terms; Review; Consumer Behavior Challenge; Case Study: A Lush Treat for the Senses; 4 Learning and Memory; How Do We Learn?; Behavioral Learning Theories; Marketing Applications of Classical Conditioning Principles; Marketing Applications of Repetition Marketing Applications of Conditioned Product AssociationsMarketing Applications of Stimulus Generalization; Instrumental Conditioning; Marketing Applications of Instrumental Conditioning Principles; Gamification: The New Frontier for Learning Applications; Cognitive Learning Theory; Observational Learning; Is Learning Conscious or Not?; How Do We Learn to Be Consumers?; Memory; How Our Brains Encode Information; How Our Memories Store Information; How We Retrieve Memories When We Decide What to Buy; What Makes Us Forget?; How We Measure Consumers' Recall of Marketing Messages
Schlagwort	Consumer behavior
LINKS ZU 'VERWANDTEN WERKEN'	Schlagwörter: Consumer behavior . Verfasser: Solomon, Michael R. .

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Consumer behavior: buying, having, and being

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