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Cultural Tourism : The Partnership Between Tourism and Cultural Heritage Management.

Cultural Tourism : The Partnership Between Tourism and Cultural Heritage Management.
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10031377
IBSM and Logistics   Ebook Central . . Available .  
. Catalogue Record 14293 ItemInfo Beginning of record . Catalogue Record 14293 ItemInfo Top of page .
Catalogue Information
Field name Details
ISBN 9781136615153
-- 9780789011053
Author Mckercher, bob
Title Cultural Tourism : : The Partnership Between Tourism and Cultural Heritage Management.
Description 1 online resource (272 pages)
Contents Cover -- Half Title -- Title -- Copyright -- Dedication -- About the Authors -- Contents -- Preface -- Acknowledgments -- Chapter 1. Introduction -- Defining Cultural Tourism -- Conceptualizing Cultural Tourism-A Thematic Approach -- The Key Issue: Linking Cultural Heritage Management and Tourism Management -- Chapter 2. Challenges in Achieving Sustainable Cultural Tourism -- Introduction -- Culture and Tourism-Collaborators or Competitors? -- The Independent Evolution of Tourism and Cultural Heritage -- Seven Possible Relationships Between Tourism and Cultural Heritage Management -- The Consequences -- The Solution? -- Chapter 3. How Tourism Works -- Introduction -- The Nature of Tourism -- Attractions Drive Tourism -- Factors Influencing Visitation Levels -- Tourist Behavior -- Cultural Tourism -- Conclusion -- Chapter 4. Cultural Heritage Management -- Introduction -- Core Concepts -- Cultural Heritage Management and Tourism -- Negative and Positive Impacts of Tourism -- Conclusion -- Chapter 5. Tangible Heritage -- Introduction -- Process-Driven Conservation of Tangible Cultural Heritage -- The Scope of Tangible Heritage Assets -- Cultural Significance of Heritage Assets -- Authenticity -- Tourism, Authenticity, and Commodification -- Visitor Accessibility to Tangible Heritage Assets -- Consultation As an Important Element of the Management Process -- Chapter 6. Intangible Heritage and Its Management -- Introduction -- Recognition of Intangible Cultural Heritage Management -- Intangible Heritage Assets-Management and Tourism Issues -- Authenticity and Cultural Space -- Tourism and Changes to Intangible Heritage -- Culturally Appropriate and Sustainable Use of Assets -- Stakeholder Consultation in Setting Management Priorities -- Chapter 7. Cultural Tourism Products-A Regional Perspective -- Introduction -- Products.
Benefits of Adopting a Marketing Approach to Product Development -- Hierarchy of Attractions -- Developing Cultural Tourism Attractions -- Conclusions -- Chapter 8. Commodification, Environmental Bubbles, and Cultural Tourism Products -- Introduction -- Consumption-Strangeness versus Familiarity and the Environmental Bubble -- Creating Cultural Tourism Products or Attractions -- Tactics -- Conclusions -- Chapter 9. The Cultural Tourism Market: A Cultural Tourism Typology -- Introduction -- Who Are Cultural Tourists? -- A Typology of Cultural Tourists: Recognizing Different Shades of Cultural Tourists -- Five Types of Cultural Tourists -- Testing the Model: Hong Kong As a Case Study -- Implications for Cultural Tourism -- Chapter 10. Gatekeepers -- Introduction -- Using Cultural and Heritage Assets to Brand a Destination -- The Role of Gatekeepers in Conveying Messages -- Effect of Many Gatekeepers on the Message Passed to the Tourist -- Chapter 11. Assessment -- Introduction -- Assessing the Tourism Potential of Assets -- Considering the Wider Context -- Understanding the Asset in Its Setting -- Asset Specific Issues: "Place" and Cultural Spaces -- Stakeholder and Consultation Issues -- People, Skills, and Financial Resources -- Conclusions -- Chapter 12. Asset Auditing and Planning -- Introduction -- An Audit Model -- An Audit Procedure -- Testing the Procedure-Hong Kong -- Planning -- Chapter 13. Marketing -- Introduction -- Marketing As a Management Tool -- Unique Features of Marketing in Cultural Tourism -- Thinking Strategically -- Sustainable Competitive Advantages -- Role of Research -- Putting It Together-The Marketing Plan -- The Four Ps-The Marketing Mix -- Conclusions -- Chapter 14. Presentation and Management of Heritage Assets -- Introduction -- Reinvestment of Revenue in Conservation As One Benefit of Tourism.
Fees and Levies Raised at the Source -- Epilogue -- References -- Index.
Subject Heritage tourism
Other Author Electronic books.
Other name(s) du cros, hilary
For Off-Campus Access Access it here
Find Ebook Central in MyGUtech
Links to Related Works
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