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HF5415.13 C38 2024
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ISBN
9781266151637
Language
Eng
Shelf Location
HF5415.13 C38 2024
Author
Cateora, Philip R. ...
Title
International marketing
Publisher
New York : McGraw Hill , 2024
Description
xxvi, 710 p. : col. ill., maps ; 27 cm
Specific Type of Material
Book
Contents
Part One An Overview Part Two The Cultural Environment of Global Markets Part Three Assessing Global Market Opportunities Part Four Developing Global Marketing Strategies Trade Shows: A Crucial Part of Business-to-Business Marketing Part Five Implementing Global Marketing Strategies
Subject
Export marketing
International business enterprises
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Export marketing
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International business enterprises
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Cateora, Philip R. ...
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