| ISBN |
9780080456300 |
| 9780750678353 |
| Verfasser |
Gibson, Philip |
| Titel |
Cruise Operations Management. |
| 1st ed. |
| Beschreibung |
1 online resource (193 pages) |
| Inhalt
|
Front Cover -- Cruise Operations Management -- Copyright Page -- Contents -- Preface -- Acknowledgments -- Introduction -- Chapter 1 Contemporary Cruise Operations -- Learning Objectives -- The Elements of Cruising -- A History of Cruising -- The Image of Cruising -- The Cruise Market -- Acquisitions and Mergers -- Cruise Brands -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Additional Reading -- Additional Sources -- References -- Chapter 2 Selling Cruises and Cruise Products -- Learning Objectives -- The Market -- The Cruise Operators -- The Travel Agent -- Marketing Actions and Alliances -- Loyalty -- The Cruise Product -- Brand Values and Vessel Classification -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Additional Reading -- References -- Chapter 3 Maritime Issues and Legislation -- Learning Objectives -- The Shipping Industry -- Marine Pollution -- Safety of Life at Sea -- Sanitation and Cleanliness -- Marine Security (MARSEC) -- Financial Responsibility -- Maritime Organizations -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Additional Reading and Sources of Further Information -- References -- Chapter 4 Cruise Geography -- Learning Objectives -- Primary Cruising Regions: The Caribbean -- Eastern Caribbean: The Bahamas -- Western Caribbean -- Southern Caribbean -- Europe and the Mediterranean -- Northern Europe -- Southern Europe -- North America -- Oceania and the South Pacific -- Other Cruise Destinations -- Summary and Conclusion -- Case Study: Selling the Southwest of England -- Case Study Questions -- Case Study: Private Beaches as Ports of Call -- Case Study Questions -- Glossary -- Chapter Review Questions -- Additional Reading and Sources of Further Information -- References -- Chapter 5 Planning the Itinerary -- Learning Objectives -- What Is a Cruise Destination?. |
| What Makes a Good Port of Call? -- Analysis and Evaluation -- Tourist Motivation -- Logistics, Positioning, and Planning -- Shore Excursions -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Additional Sources of Information -- References -- Chapter 6 Working on Board -- Learning Objectives -- The Role and Responsibilities on a Cruise Ship -- The Management of Hotel Services -- The Shipboard Culture: Managing a Multicultural Crew -- Case Study: Juanita, Junior Assistant Purser -- Case Study: John, Staff Purser -- Working on Board: Practical Considerations -- Recruitment Practices -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Additional Reading and Sources of Further Information -- References -- Chapter 7 Customer Service -- Learning Objectives -- Service and Quality -- Quality of Products and Services -- Operations and Management -- Managing Customer Services -- The Human Side of Service Quality -- Providing Customer Service -- Orientation for Customer Service -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Additional Reading and Sources of Further Information -- References -- Chapter 8 Managing Food and Drink Operations -- Learning Objectives -- Supplies and Services -- Food Production and Service Delivery Systems -- Organizing People, Products, Processes, Premises, and Plant -- Customer Demands and Operational Capabilities -- Control Actions for Food and Drink Operations -- Planning Wine Lists -- Case Study: The Executive Corporate Chef and Menu Planning -- Case Study Questions -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Sources of Additional Information -- References -- Chapter 9 Managing Facilities -- Learning Objectives -- Revenue or Yield Management -- Administering Accommodation -- Aesthetics and Ergonomics -- Accommodation Systems -- Environmental Issues. |
| Case Study: Managing Accommodation on a Grand Class Ship -- Case Study Questions -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Additional Sources of Information -- References -- Chapter 10 Health, Safety, and Security -- Learning Objectives -- Centers for Disease Control Vessel Sanitation Program -- The Norovirus -- Vessel Sanitation Program Inspection -- Safety at Sea -- Assessing Risk -- Providing a Service to Customers Who Have Special Needs -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Additional Sources of Information -- References -- Chapter 11 Training and Learning on Board -- Learning Objectives -- Training and Learning -- Learning Cultures -- Training Needs Analysis/Assessment (TNA) -- Skills Development -- Planning a Training Session -- Mentoring -- Learning and Motivation -- Case Study: White Star Academy (WSA) -- Summary and Conclusion -- Glossary -- Chapter Review Questions -- Additional Sources of Information -- References -- Chapter 12 Managing Integrated Operations -- Learning Objectives -- Researching Graduate Employment on Cruise Ships -- Research Planning -- Results and Findings -- Implications -- The Purser's Office and Integrated Practice -- Donna, Senior Assistant Purser (SAP) Front Desk -- Vince, Senior Assistant Purser (SAP) Accounts -- Tanya, Senior Assistant Purser (SAP) Crew -- David, Assistant Purser: Pratika -- Cherie, Assistant Purser Hotel Services -- Integrated Operations: Conclusion -- Glossary -- Chapter Review Questions -- Additional Reading and Sources of Further Information -- Index. |
| Schlagwort |
Cruise lines - Management. |
| Ocean travel - Management. |
| Ocean travel--Management.Cruise lines--Management |
| Ebook Link |
Find Ebook Central in MyGUtech |
| Internetseite / Link |
Find Ebook Central in MyGUtech>Find Ebook Central in MyGUtech |
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