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Principles of customer relationship management

Principles of customer relationship management
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10023956 HF5415.55.B37 2008
 Reference Book for IBSM and Logistics   GUtech Library . . Available .  
10023816 HF5415.55.B37 2008
 Reference Book for IBSM and Logistics   GUtech Library . . Available .  
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Field name Details
ISBN 9780324322385
0324322380
Shelf Location HF5415.55.B37 2008
Author Baran, Roger J.
Title Principles of customer relationship management
Student ed.
Publisher Mason, Ohio : Thomson/South-Western , c2008.
Description xvi, 511 p. : : ill. ; ; 26 cm.
Contents CRM theory and development -- CRM and data mangement -- CRM: impact on sales and marketing strategy -- sales strategy and CRM -- privacy and ethics considerations -- CRM, marketing automation and communication -- etc
Subject Relationship marketing --Textbooks
Customer relations --Management --Textbooks
Other name(s) Galka, Robert J.
Strunk, Daniel P.
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