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MARC 21

Crisis Management in the Tourism Industry.
Tag	Description
020	$a9780080464596
020	$z9780750665230
100	$aGlaesser, Dirk.
245	$aCrisis Management in the Tourism Industry.
250	$a2nd ed.
300	$a1 online resource (283 pages)
505	$aCover -- Crisis Management in the Tourism Industry -- Copyright -- Contents -- Preface -- 1 Tourism in a changing world -- 1.1 The living conditions of humans -- 1.2 Natural changes -- 2 The basics of crisis management -- 2.1 What is a crisis? -- 2.2 What are negative events in tourism? -- 2.3 What is crisis management? -- 3 Crises' spheres of activity -- 3.1 The consumer as a sphere of activity -- 3.2 The tourism product as a sphere of activity -- 3.3 Competitors as spheres of activity -- 3.4 The state as a sphere of activity -- 3.5 Investors, personnel and other spheres of activity -- 3.6 Ranking of activity spheres -- 4 Methods of analysis and prognosis -- 4.1 Identification of important areas and events -- 4.2 Systems and methods of early warning -- 5 Strategic measures of crisis management -- 5.1 Preventive crisis management within the framework of corporate strategy -- 5.2 Preventive crisis management measures through strategic actions -- 5.3 Basic forms of crisis handling strategies -- 6 Crisis planning and organizational measures -- 6.1 Generic planning -- 6.2 Contingency planning -- 6.3 Training -- 6.4 Preventive planning -- 7 Crisis management instruments -- 7.1 Basic decisions -- 7.2 Product policy -- 7.3 Price policy -- 7.4 Distribution policy -- 7.5 Communication policy -- 8 The future of crisis management -- Bibliography -- Index.
650	$aTourism -- Management..
650	$aFinancial crises..
650	$aCrisis management.
655	$aElectronic books.
856	$u Access it here
856	$u Find Ebook Central in MyGUtech