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MARC 21

The Art and Style of Product Photography.
Tag	Description
020	$a9781118721629
020	$z9781118721476
100	$aThomas, J. Dennis.
245	$aThe Art and Style of Product Photography.
250	$a1st ed.
300	$a1 online resource (290 pages)
505	$aIntro -- ABOUT THE AUTHOR -- CONTENTS -- CHAPTER ONE: CHOOSING THE ESSENTIAL EQUIPMENT -- Cameras -- Standard Lenses -- Special-Purpose Lenses -- Tripods -- Background Equipment -- CHAPTER TWO: SELECTING LIGHTING EQUIPMENT -- Initial Considerations -- Available or Natural Light -- Continuous Light -- Shoe-mount Flashes -- Studio Strobes -- Flash Triggering -- Light Modifiers -- Putting Together a Basic Lighting Kit -- CHAPTER THREE: CONTROLLING AND EVALUATING EXPOSURE -- Using Exposure Settings for Effect -- Metering Light -- Using the Histogram -- Setting the White Balance -- CHAPTER FOUR: CONTROLLING AND DIRECTING LIGHT -- The Quality of Light -- Types of Lighting -- Lighting Direction -- Lighting Ratios -- Reflections and The Family of Angles -- CHAPTER FIVE: USING BACKGROUNDS, SETS, AND PROPS -- Shooting on Location -- Building a Set with Simple Props -- Using Chroma-key -- Background Materials -- CHAPTER SIX: ASSEMBLING THE NECESSARY SUPPLIES -- General Tools -- Odds and Ends -- Cleaning Supplies -- Handy Small Props -- CHAPTER SEVEN: COMPOSING AN IMAGE TO SUIT THE PRODUCT -- Defining Form with Camera Angles -- Creating Balance and Dynamic Tension -- Using Lines, Patterns, and Texture -- CHAPTER EIGHT: APPLYING SPECIAL TECHNIQUES FOR REFLECTIVE PRODUCTS -- Glass -- Metal -- Liquid -- Jewelry -- CHAPTER NINE: APPLYING SPECIAL TECHNIQUES FOR GENERAL PRODUCTS -- Food -- Beauty Products -- Fabrics and Clothing -- Circuit Boards, Microchips, and Electronics -- White on White -- Black on Black -- CHAPTER TEN: CAPTURING, EDITING, AND PROCESSING IMAGES -- Shooting Tethered -- Editing and Managing Images -- Post-processing -- Compositing -- UNDERSTANDING CAMERA MODES -- Exposure Modes -- Metering Modes -- GLOSSARY -- INDEX.
650	$aAdvertising photography -- Handbooks, manuals, etc..
650	$aPhotography -- Digital techniques -- Handbooks, manuals, etc.
655	$aElectronic books.
700	$aThomas, J. Dennis.
856	$u Access it here
856	$u Find Ebook Central in MyGUtech