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Essentials of services marketing

Essentials of services marketing
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Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
10033512 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033513 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033514 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033515 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033516 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033517 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033518 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033519 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033520 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033521 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033522 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033523 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033524 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033525 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033526 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033527 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033528 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033529 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033530 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033531 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033532 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033533 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033534 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033535 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
10033536 HD9980.5.W56 2018
 IBSM and Logistics   GUtech Library . . Available .  
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Catalogue Information
Field name Details
ISBN 9781292089959
Language Eng
Author Wirtz, Jochen
Title Essentials of services marketing
Publisher Harlow, England : Pearson , 2018
Description 670 p. : col. ill. ; 29 cm.
Specific Type of Material Book
Contents Part I - Understanding Service Products, Consumers, And Markets Chapter 1: Introduction To Services Marketing Chapter 2: Consumer Behavior In A Services Context Chapter 3: Positioning Services In Competitive Markets Part Ii - Applying The 4ps Of Marketing To Services Chapter 4: Developing Service Products And Brands Chapter 5: Distributing Services Through Physical And Electronic Channels Chapter 6: Setting Prices And Implementing Revenue Management Chapter 7: Promoting Services And Educating Customers Part Iii - Designing And Managing The Customer Interface Chapter 8: Designing Service Processes Chapter 9: Balancing Demand And Capacity Chapter 10: Crafting The Service Environment Chapter 11: Managing People For Service Advantage Part Iv - Developing Customer Relationships Chapter 12: Managing Relationships And Building Loyalty Chapter 13: Complaint Handling And Service Recovery Part V - Striving For Service Excellence Chapter 14: Improving Service Quality And Productivity Chapter 15: Building A World-Class Service Organization Part Vi - Case Studies Case 1: Sullivan Ford Auto World Case 2: Dr Beckett's Dental Office Case 3: Uber Case 4: Banyan Tree Case 5: Kiwi Experience Case 6: Accra Beach Hotel Case 7: Revenue Management Of Gondolas Case 8: Aussie Pooch Mobile Case 9: Shouldice Hospital Limited Case 10: Red Lobster Case 11: Singapore Airlines Case 12: Dr Mahalee Goes To London Case 13: Royal Dining Membership Program Dilemma Case 14: Customer Asset Management At Dhl In Asia Case 15: Starbucks: Delivering Customer Service Case 16: Lux Resorts Case 17: Kidzania: Shaping A Strategic Service Vision For The Future
Subject Service industries --Marketing
Marketing
Other name(s) Lovelock, Christopher H
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